![]() ![]() The strategy to cut the intermediate trade and their margins led to the broad resistance of his competitors who goaded the producers to boycott him. At first he sold only coffee, rice, sugar, pasta, coconut fat and soap from five lorries that went from one village or hamlet to another. Migros was founded in 1925 in Zürich as a private enterprise by Gottlieb Duttweiler, who had the idea of selling just six basic foodstuffs at low prices to householders who, in those days, did not have ready access to markets of any kind. Migros is often referred to as "the orange giant" (German: oranger Riese, French: géant orange, Italian: gigante arancio), an expression presumably borrowed from Germany, where Deutsche Telekom is often referred to as i.e. The logo of the company is a large orange M. Thus the word connotes prices that are halfway between retail and wholesale. The name comes from the French "mi" for half or mid-way and "gros", which means wholesale. It co-founded Turkey's largest retailer, Migros Türk, which became independent of Migros Switzerland in 1975. It is structured in the form of a cooperative federation (the Federation of Migros Cooperatives), with more than two million members. ![]() It is also one of the forty largest retailers in the world. Migros ( German pronunciation: ) is Switzerland's largest retail company, its largest supermarket chain and largest employer. ![]()
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