![]() ![]() 1 profile - One of you have listened to the song. (I think it’s still unknown exactly what determines the crossover between the two people.) In other words, this is a song where your tastes match. "We really are driving towards making these more meaningful connections between listeners and creators, listeners and artists. 2 profiles - Both you and the person you’ve blended with have listened to that song, and/or have it in your library, and/or have liked it. "We didn’t design a voice, we designed a persona,” said Galloway. Millennials and Gen Z make up 87% of its users, which is particularly compelling considering these groups are turning away from conventional media. Fans who come back listen to DJ 25% of the time, and more than half of first-time listeners return the next day. User engagement and discovery have been positive since DJ's launch. In fact, some Spotify users inquired through Twitter about marrying X. Spotify wanted its AI voice to be approachable, human, and friendly, hence the selection of Jernigan, who was well-received by listeners of “The Get Up.” The combination of Spotify’s recommendation algorithms with Jernigan’s voice model is proving to be a successful enhancement to the listening experience. If people know why they are being recommended music, they're more likely to listen to it," Galloway said. ![]() Since launching DJ, Spotify has found that when listeners hear commentary, they are more likely to try something new and are more willing to try a song they may have otherwise skipped. The decision to add an AI-powered feature was driven by the fact that context is powerful in driving discovery. ![]() “This is a personalization play for each and every listener."Įmily Galloway, Spotify’s Head of Product Design for Personalization, explained that the platform has been using AI and machine learning for personalization and driving discovery for many years, with Discover Weekly being their first successful algorithmically created playlist in 2015. "We're not competing with radio, because this is personalized. While Jernigan did not disclose how long the process took to train the voice model, the process consisted of Jernigan recording lines of script to train the model, focusing on creating a conversational tone and connection with the listener. Recording the voice database was an intensive process. When I played it for her, she didn’t realize it was AI and text-to-speech, she thought it was me,” he said. “You said it sounds just like me, my mama thinks so too. Spotify’s technology creates a realistic listening experience, with Jernigan praising the voice AI technology for sounding just like him and capturing the energy and connection with listeners. He sees the AI-powered DJ as a knowledgeable, relatable friend, sharing music and culture with the listener. Jernigan emphasizes that listeners tune in to hear the host's thoughts and delivery of headlines, not just the headlines themselves. You don’t hear anything different,” he said. “When ‘The Get Up’ came, I just had to be unapologetically myself. He was a former host of the company’s first foray into DJ-led programming, “The Get Up.” He says the show played a crucial role in developing the voice for DJ, considering he had no formal radio hosting experience. You can not only listen to the combined playlist but also share it on social media showing your compatibility rate with your friends and the world.Jernigan is no stranger to Spotify listeners. Spotify will create a custom cover art and a track list for the two of you filled with songs that are a perfect combination of your music tastes and preferences. ![]() Once the evaluation is complete, Blend provides users with a score (a percentage to be exact) that reveals how similar their music-listening preferences are while creating a playlist of songs that bring the two users together.Įager to test your compatibility score with your someone special? Just open the Spotify app, tap on "Create Blend” in the “Made For You” hub on your mobile, then tap “invite” to select a friend to join your Blend via messaging, and once they accept, the matching process will begin. It’s a unique social tool that allows two Spotify users to compare their playlists to see if they are compatible with one another. Now, select the ‘Made for You’ option inside this screen. A post shared by Churail Sarwat provides a ready-to-use customised playlist, without the hassle of selecting songs manually. First, launch the Spotify app, and tap on the Search button. ![]()
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